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VIERTEL Bier
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Viertel Bier – The diversity of South Tyrol’s brewing scene. Where character meets craftsmanship In a world full of mass-produced industrial beers, more and more connoisseurs are longing for authenticity, flavour and genuine provenance. This is exactly where Viertel Bier comes in: a brand that stands for honest brewing craftsmanship, clear values and distinctive beer moments from South Tyrol. Anyone tired of interchangeable, generic flavours will find beers with soul here – brewed for people who appreciate quality and don’t just want to drink. Viertel Bier combines the best of both worlds: the deep-rooted, thousand-year-old German brewing tradition and the creative freedom of the modern craft beer movement. The result? Beers full of character that tell stories.
What this partner offers
Description
Genuine brewing craftsmanship rather than mass production.
At the small brewery in Schabs, beer isn’t produced on an assembly line, but with passion, precision and a keen eye for detail.
Here, it’s not quantity that counts, but quality. Every batch is brewed with dedication – unfiltered, unpasteurised and without artificial additives.
The result is authentic beers with a distinctive character that deliberately set themselves apart from the industrial mainstream.
It is precisely this focus on artisanal quality that makes modern craft beers so special and accounts for their growing popularity.
Diversity that inspires – the Viertel Bier range.
Eight beers available all year round form the heart of the range and impressively showcase the breadth of the art of brewing:
Organic Lager & Organic Wheat – certified and natural
Alma (South Tyrolean Pale Ale) – fruity, with a modern twist
Loop (Kellerpils) – fresh, unfiltered, full of character
Quattro (Four-grain Wheat Beer) – winner of the European Beer Star Silver award
Ambris – winner of the KUBO Gold award
Alto Ale – KUBO Bronze winner
Skuro (Coffee Stout) – intense, dark, aromatic
The range is complemented by seasonal speciality beers that create scope for creativity and new taste experiences –
a clear statement of a passion for innovation and experimentation.
Regional ingredients & conscious quality
Viertel Bier thinks regionally and acts consciously. The ingredients are carefully selected and, wherever possible, sourced from the region.
This philosophy not only strengthens the local economy but also ensures freshness, sustainability and transparency in the brewing process.
The combination of high-quality raw materials, traditional techniques and creative approaches makes every beer a unique experience –
very much in the spirit of modern craft breweries that stand for diversity, innovation and quality.
More than just beer: a place for enjoyment & socialising
Viertel Bier is not just a product – it is an experience.
It is available wherever atmosphere and enjoyment come together:
at our partner venues, Alter Schlachthof and Viertel Bar
at Putzer in Schabs
on tap or in stylish 33cl bottles
as a gift box (set of 4, set of 8 or creative Wattbox with playing cards)
Award-winning design & brand philosophy
Viertel Bier also breaks new ground visually:
the brand stands for a well-thought-out, multi-award-winning design that perfectly reflects its philosophy – modern, clear and distinctive.
This consistent brand management creates recognition and strengthens the emotional bond with the target audience –
a decisive factor for success in today’s craft beer market.
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